It’s a Telephone Booth, it’s a Lipstick, no wait, it’s a Masaba Print!!!

“OMG...is that a Masaba?”, or “I am so gonna buy a Masaba”, or, “Did you check out her new print? This time, it’s a lipstick!”…Some of the statements I’ve been all ears to for the last few days. The latest “in-thing” is to sport a Masaba print.

Member of the Satya Paul clan, she has entered the Indian fashion circuit with a lotttt of buzz. Also touted as India’s Coco Chanel (call it my love for Chanel, but that one, I doubt if I can give to anyone), her designs are the perfect unison of traditional, yet contemporary…modern yet connected to the roots.

If you ask me, the USP of her revolutionary designs is that you can tell a Masaba from any other designer’s work. So far, in the Indian fashion circle, no name comes to my head, when I think of a particular print/design announcing the designer’s name.

I’ve always felt that the thing about clothing labels and brands is that they are easily identifiable and can be related to the master craftsman who conceived the design. I mean, how many of us have wanted the classic LV brown bag…the interlocking C’s, subtly hinting “Dude, I am wearing a Chanel” (and there, I announce my love for Chanel yet again!).Owning a brand without announcing it to the world does not do justice to the creator.

Talking about the acclaimed Indian designers, sure you’ve been able to spot a Rohit Bal coz of the whites and creams, a Sabya coz of the sheer opulence of the work, and a Manish Malhotra coz you’ve probably seen a bollywood diva being serenaded wearing one of his creations, but cross your heart and tell me, is it the same way as you are able to spot a MASABA print?!

Ooh la la! The orange lippy!

From the hand print, to the telephone booth, the table fans to the lipsticks, not to forget the vintage camera, she’s done a big favor to a lover of prints like me. In one of my posts, I bet you’ve sensed how much I adore print (http://hatsheelsandthelike.blogspot.in/2013/05/wrap-it-up-in-style.html)!

What steals the show for me is that she manages to give the same print in the classic saree, and a dress, with equal grace and élan! Oh, and it’ll be criminal on my part to miss the crop top! Like totally WOW!

Hand in Hand are we?!!

The Shutterbugs!

   

With the heritage of prints that the house of Satya Paul boasts of, she has elegantly managed to take the legacy forward. I am sure I will not be disappointed if I expect a lot more quirky, spunky, classic Masaba vibrant hues from her going forward. Personally, what I will also like to see is how she manages to carve a niche for herself by not just dominating the world of printed clothing, but also other wacky takes (without using prints!) to what we currently wear. Don’t we just love a challenge!!

As always, would love to know what you feel about Masaba prints. And remember to always, always, put your fashionable foot forward! :)